Know-how
THE AUGARDE SIGNATURE
Inspired by the history of watchmaking, the cushion-shaped case is the hallmark of the Augarde design.
A perfect compromise between the classic round and the segmented square, its chic, timeless style catches the eye at first glance.
Available in stainless steel, rose gold PVD or matte black, the flat case measures 38 mm in diameter, making it equally at home on a man’s or woman’s wrist.
Lightweight and extended by curved lugs, it offers real comfort when worn.
The time is indicated by a pair of finely polished hands coated with luminescent material for maximum visibility, even in the dark.
This quartz watch is equipped with a Japanese Miyota movement, guaranteeing reliability and sturdiness.
THE HISTORY OF THE CUSHION BOX
There are some things in watchmaking whose origins are lost in the mists of time, and whose invention really belongs to no one in their own right.
Such is the case with the cushion-shaped watch cases so characteristic of the first wristwatches.
The wristwatch as we know it today is the fruit of an evolution designed to meet 2 essential objectives: to ensure the portability of an instrument that tells the time, and to make it accessible to as many people as possible.
Its initial vocation was military, because it’s easier to find the time on your wrist than at the bottom of your frock coat pocket…
Faced with the global conflicts of the early 20th century, most of the first wristwatches were in fact women’s collar watches, which were modified with handles for a leather ribbon to attach them to men’s wrists.
Then ahese were square cases, with no sharp edges, allowing wider handles to attach the bracelet and stabilize the watch on the wrist.
Its cushion-like shape earned it its name.
LA MONTRE AUGARDE
The Augarde watch is suitable for both men and women.
It keeps pace with fashion and adds a touch of pep to the wrist.
Identical in case, the Augarde watch lets you twist the bracelets to suit your mood.
Mounted on a flash pump equipped with a manually-operated pin, they can be changed in thirty seconds, without the need for tools or complexity.
And Augarde leaves the choice up to you!
Available in 10 colors to suit all tastes, these interchangeable Augarde bracelets are made from supple silicone with a peach-skin feel and anti-dust treatment.
Also available in full-grain Italian leather for those who prefer a more classic look, they are meticulously crafted, right down to the Augarde buckle.
The Augarde watch can be transformed in the blink of an eye to match a sporty, chic or casual look, reinventing itself endlessly to play a plurality of styles.
THE FRENCH TOUCH
The Augarde brand is the work of a French watchmaker with a passion for his world.
An avant-gardist, he founded his own watchmaking school on rue de Rivoli in Paris.
Located in the heart of the Marais, the 17th-century French watchmaking and jewelry district, it pays tribute to French watchmaking craftsmanship.
Building on this adventure, he is passing on his passion for French craftsmanship and beautiful pieces by revisiting the cushion case, shaking up codes and spreading his colorful, elegant and timeless spirit.
Her creations are inspired by beautiful encounters and emblematic Parisian addresses.
